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Lucesca
SCOPE OF WORK
Semi-Custom Shopify Design & Development
Klaviyo Email Setup
Klaviyo Email Setup
INDUSTRY
Food
Nestled in the heart of Tuscany, Lucesca embodies the essence of a small, family-run olive oil business. With a dedication to tradition, each bottle is a labor of love, crafted from hand-picked olives, lovingly described as "fatto in casa" or "made at home." Their olive oil is a testament to quality, being cold-pressed, single estate, and small-batch, pressed only once a year.
When Francesca first connected with us, her vision was clear – to launch their beloved family business onto the online stage. The challenge? Creating a captivating and vibrant website that authentically reflects the brand's personality through colorful elements and animations.
Together, we crafted a beautiful website and an engaging email welcome campaign. Our goal was to narrate the unique story of this family business, showcasing their homegrown, high-quality Italian olive oil production as their most cherished selling point.
When Francesca first connected with us, her vision was clear – to launch their beloved family business onto the online stage. The challenge? Creating a captivating and vibrant website that authentically reflects the brand's personality through colorful elements and animations.
Together, we crafted a beautiful website and an engaging email welcome campaign. Our goal was to narrate the unique story of this family business, showcasing their homegrown, high-quality Italian olive oil production as their most cherished selling point.
PROJECT BRIEF
Welcoming / Fun / Natural / Modern / Family
Lucesca's vision centered on a website that was both simple and uniquely representative of their brand's story and vibrant personality. We decided that a theme-based semi-custom website would be the best approach for them to quickly launch and test the market.
They were also looking for help to create on-brand Klaviyo email designs and welcome flow series to capture leads and nurture them overtime as well.
They were also looking for help to create on-brand Klaviyo email designs and welcome flow series to capture leads and nurture them overtime as well.
THE OUTCOME
On the homepage, we designed a section to quickly showcase their hero olive oil product line and uses fun animations to tell the story of how their brand is unique from competitors.
The product page is clean and has elements to help customers navigate through various product options and showcase the olive oil production behind-the-scenes with a scrolling marquee.
“I’m so excited about our website. Nics has raised the creative bar and suggested elements I’d never thought to incorporate. I’d highly recommend working with her and have so many positive things to say about our experience working together”
FRANCESCA PINELLI, LUCESCA
It's time for your brand to bloom.
LET's START
