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Just like a physical store, your Shopify website may also need a refresh from time to time to keep up with your business goals, changing trends and customer expectations. Here are 5 signs that your website might need a makeover.

Running a successful ecommerce store means constantly improving and optimizing your product pages to offer the best possible experience for your customers. To help you avoid some of the most common pitfalls, we've identified five key mistakes that can hurt your ecommerce product pages and potentially impact your sales.