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Advanced Aesthetics Source
SCOPE OF WORK
Branding
Semi-Custom Shopify Design & Development
Klaviyo Email Setup
Semi-Custom Shopify Design & Development
Klaviyo Email Setup
INDUSTRY
Beauty, Skincare
Advanced Aesthetics Source is a Korean skincare distributor for licensed estheticians. They offer premium skincare products and devices, coaching and education for estheticians to feel confident and stay current in the treatment room.
The founder, Andrea Snyder, approached Studio Daisie with an inspiring vision to overhaul her entire business branding and website to reflect the growth aspiration to be a leader in the esthetician space.
The existing branding and Wordpress website no longer aligned with her vision and had challenges with suboptimal shopping user experience. We wanted to uplevel her business with a new brand name, identity and transition her website to the Shopify platform.
The founder, Andrea Snyder, approached Studio Daisie with an inspiring vision to overhaul her entire business branding and website to reflect the growth aspiration to be a leader in the esthetician space.
The existing branding and Wordpress website no longer aligned with her vision and had challenges with suboptimal shopping user experience. We wanted to uplevel her business with a new brand name, identity and transition her website to the Shopify platform.
PROJECT BRIEF
Polished / Timeless / Fresh / Welcoming / High-End
At the beginning of our project, we collaborated with a copywriter to come up with a new business name for Andrea: “Advanced Aesthetics Source”. After this, we revamped the entire brand identity to portray the brand as a high-end, timeless source for her target customers.
This refreshed identity was then translated into a semi-custom Shopify website design with unique features that focuses on conversion and sets her online shopping experience apart. To kickstart immediate engagement and sales, we also crafted an on-brand welcome sequence flow in Klaviyo to capture and nurture leads.
This refreshed identity was then translated into a semi-custom Shopify website design with unique features that focuses on conversion and sets her online shopping experience apart. To kickstart immediate engagement and sales, we also crafted an on-brand welcome sequence flow in Klaviyo to capture and nurture leads.
THE OUTCOME
The homepage was designed based on a theme with a few key features to make the website standout.
We added the megamenu navigation so customers can easily browse all product categories. A custom section to highlight key featured products was created.
The education offerings and her facebook community were a major part of the brand so we bring those forward in the new homepage.
We added the megamenu navigation so customers can easily browse all product categories. A custom section to highlight key featured products was created.
The education offerings and her facebook community were a major part of the brand so we bring those forward in the new homepage.
To highlight featured products, we built a custom section to showcase the items with a sticky scrollable interaction.
The store has many categories so we re-designed the homepage to have a clear “shop by category” section to help customers easily navigate.
It's time for your brand to bloom.
LET's START
